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Cautious Retailers Don’t Get Burned
While 2008’s holiday buying was a vicious sting for many retailers (read: overstocked store shelves with far more supply than demand), the buyers of American retail circa 2009 have evidently learned...
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Fashion Marketing 101: What Discount Sales Cover Up
SeriesInundated with marketing messages, Americans adjust their spending belt. In part 1 and 2 of this series, we looked at the tricks of the trade and the psychology behind the advertising end of...
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Fashion Hauling and Today’s Teen Shopper
What are “fashion haul” videos saying about today’s teenager’s attitude toward consumerism, and what’s on the other side of the spectrum. In case you haven’t heard the term, “fashion hauling” refers...
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